fitness connection

The fitness industry will survive the pandemic, but it will look very different

For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order.


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Joey Gonzalez is the CEO of Barry’s, which specializes in high intensity interval training and has nearly 70 studios across the U.S. and abroad. He is also a former instructor.

COVID has been a humbling experience. The first thing we did was launch free Instagram workouts, which kept out community engaged. Then we launched a digital platform, which we built in 14 days using the Zoom platform. We had a moderator who filled in to give a front-desk experience and to shout-out people in the classes to help our instructors.

We’re investing heavily in digital and it will be a permanent part of our business going forward. We’re going

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Online fitness stars bank on virtual gyms being more than just a phase

Melas’ move into the world of hybrid in-person and digital fitness is an example of a broader trend, which sees Australians now saying will continue virtual workouts having tried them throughout the pandemic.

New research from fitness class scheduling and booking app Mindbody has found that, while most prefer in-person fitness classes over opening their laptops to get the endorphins flowing, over half (51 per cent) anticipate continuing virtual workouts once a week, and 37 per cent expect to keep working out virtually two to three times weekly.

New features

Earlier this year, Mindbody itself added on-demand and livestream features for use by the 5000 Australian gyms, yoga and dance studios, and other fitness operators that use its software.

Its study found that yoga (32 per cent) was the most popular class to do from home, while pilates (28 per cent) and strength training (26 per cent) had been the

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With athletes trained in resilience, Special Olympics helps members maintain mental and physical fitness through virtual events

Michael Heup, a Special Olympics athlete who has become a leading advocate for people with disabilities, took a deep breath as the torch approached. Heup, who started his Special Olympics career in 2001, has previously competed in soccer, basketball, tennis, snowshoe and other events.

“It’s disappointing that we can’t have large-scale events and gatherings, but we are excited to be back doing what we love,” he said. “Sports!”

His teammate behind him threw his fist in the air.

The small gathering stood in stark contrast to the boisterous crowd of thousands of athletes and law enforcement officials who have rallied around the torch lighting each year.

For 50 years, Special Olympics Maryland has fostered community for thousands of people with disabilities. Weekly trainings and annual tournaments have provided opportunities for connection and purpose, inspiring confidence among people historically subjected to social ostracism.

But when the pandemic took hold in March,

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How Val Desjardins Reinvented Digital Fitness Amid A Pandemic

Marie Labrosse, a master’s student in English at McGill University contributed to this story.

Val Desjardins, celebrity trainer, LGBTQ advocate, and entrepreneur was one of the first fitness providers in Montreal to close her studio on March 13, 2020. With 250 customers circulating daily through 20,000 square feet, the studio owner did not feel that she could guarantee the safety of her clients and staff. 

“People come to me because they trust me to take care of their health and wellness,” Desjardins remarked. “The irony of the threat of a viral pandemic was too much.”

Initially, she did not see the closure as a long-term decision, expecting it to only last a few weeks. As it became clear that those weeks would stretch into multiple months, she started

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Amid the pandemic, Studio C Fitness offers fun while being fit – News – Journal Star

PEORIA — The idea is to keep people comfortable and safe while they work out and afterward.

That’s the mission of Studio C Fitness, which recently moved from its subleased space off Sterling Avenue to a basement in the renovated Keller Station, 6035 Knoxville Ave.

The business was expanding, more members were coming, and then the pandemic hit. They had already committed to the move, so the owners just went for it.

Months later, the challenge is to start the momentum up again and add members.

“Yes, it’s a bit scary — but definitely worth it,” said co-owner Cathy S. Plouzek, who also works as a human resource manager at Natural Fiber Welding. “Our passion to help others in their fitness journey is second to none. Hearing news from our members that they have hit or crushed their fitness goals (weight, nutrition, etc.) is exciting.”

She and her partner, James

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Hometown Business Connection: Ignition Fitness & Sports

NORTH MANKATO, Minn. (KEYC) — Jason Tompkins founded Ignition Fitness & Sports on a simple business model.

a sign in front of a tree: Jason Tompkins founded Ignition Fitness & Sports on a simple business model.

© Provided by Mankato KEYC-TV
Jason Tompkins founded Ignition Fitness & Sports on a simple business model.

“You know, we see so many cookie-cutter programs, but people come in with a background and history and they need a program that’s adaptable to them. That’s what we strive to do.”

In other words, he offers more than one size fits all experience. He offers a road map from where a person is when they walk through his doors to where they want to go.

“We want to look at them through the lens of who they are and what they want to accomplish. So, if we have a 50-year-old female coming in, and they are looking at losing 20 pounds, and they’ve had knee surgery and they have had some back pain, and

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YMCA Of Austin Launches Virtual Fitness Programs

AUSTIN, TX — Just because the coronavirus has halted some activities doesn’t mean you can’t stay fit. With that in mind, the YMCA of Austin is launching an online platform for members offering a fitness experience for them to remain active and healthy, officials said.

Launching this month, the Virtual Y includes access to more than 20 hours of YMCA Live exercise classes each week plus an on-demand library of hundreds of instructional fitness classes. Classes range from yoga, barre and tai chi to cardio fitness and HIIT (High-Impact Interval Training). Classes are suitable for people of all ages and abilities, including a full complement of senior programs such as balance exercises and low-impact workouts for people with reduced mobility.

“On-demand fitness platforms are everywhere these days, but what sets the Virtual Y apart is the local, personal connection we can provide with our instructors, other participants and the community

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Plea Filed To End Pending Challan Rule For Vehicles In Delhi High Court

The provision compels drivers/owners to pay five, the plea alleged.

New Delhi:

The Delhi High Court on Thursday sought response of the Centre, AAP government and the police on a plea challenging the provisions which require closure of all pending challans involving a vehicle for availing any service, like fitness certificate or No Objection Certificate connected with it.

A bench of Chief Justice DN Patel and Justice Prateek Jalan issued notice to the Transport Ministry, Delhi government and the police seeking their stand on the plea by a taxi owner whose application for renewal of fitness certificate of his vehicle was not considered as there were several pending challans connected with the four wheeler.

The taxi owner, Dharmendra Kumar, in his plea filed through advocate Praveen Agrawal, has sought ending of the provisions under the Standard Operating Procedure, issued by the ministry in 2018, which mandates closure of all pending

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Why Peloton’s new ad campaign works better than last year’s

  • When Peloton released its holiday commercial last December, viewers cringed at its awkwardness and took to social media to ridicule the company.
  • Peloton took note and released a new ad campaign this week that features real riders ranging in body type, race, and location. A narrator explains “why they ride,” as the viewer sees the bike tucked into real homes.
  • Alixandra Barasch, an assistant professor of marketing at New York University’s Stern School of Business, breaks down why Peloton’s new campaign is so powerful, what the fitness brand learned from previous mistakes, and how other companies can apply these lessons to their branding.  
  • Visit Business Insider’s homepage for more stories.

When Peloton released its holiday commercial last December, in which a man gifts his wife a bike and she records a year’s worth of workouts, viewers cringed at its awkwardness and took to social media to ridicule the company. They

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24 Hour Fitness Announces Restructuring Support Agreement to Position Company for Long-Term Success

Restructuring Support Agreement Approved by Approximately 73% of Prepetition Secured Lenders

24 Hour Fitness (the “Company”), an industry-leading fitness brand for over 35 years, today announced that it has entered into a restructuring support agreement (the “RSA”) with lenders beneficially holding approximately 73% of the Company’s secured debt and approximately 65% of the Company’s senior unsecured notes on the terms of a comprehensive restructuring plan (the “Plan”). The RSA sets forth terms for a financial restructuring that will reduce approximately $1.2 billion dollars of funded debt, provide increased financial flexibility to help navigate through the Coronavirus (COVID-19) pandemic, and better position 24 Hour Fitness for long-term success.

24 Hour Fitness is continuing to reopen clubs and welcome members and guests in locations nationwide as allowed by state and local governments. During this process, the health and safety of 24 Hour Fitness team members, club members, guests, and club communities remain

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