ExPrime

Amazon Just Launched the Echelon Ex-Prime Fitness Bike

Even the most die-hard Peloton fan has to admit: its connected spin bikes are pricey. They may be the top-of-the-line choice for dedicated home gym fanatics (as our Fitness Director Ebenzer Samuel argued in his review of the newly released, $2,495 Peloton Bike+), but not everyone is ready to drop nearly two grand on an exercise bike, no matter how many bells and whistles it has.

In other words, there’s a market opportunity here. And if there’s thing world-conquering retail behemoth Amazon is good at, it’s capitalizing on market opportunities. That explains why the company has partnered with Echelon Fitness to develop its own connected exercise bike—and sell it for just $500.

Okay—looking at that nearly $2000 price difference, the first question has to be what kind of trade-offs Amazon and Echelon have made. Presumably even Amazon’s corporate might can’t squeeze that kind of money out of its suppliers. The

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