After rising through the ranks at Coca-Cola and InterContinental Hotels, TJ Abrams has now accepted his first role as chief marketing officer.
Abrams is the new CMO of Exos, where he’ll be tasked with marketing the fitness company—long known for its work with elite athletes and corporate clients—as it navigates both the Covid-19 era of exercise while also expanding beyond its current customers to a broader consumer market in 2021. He’ll begin later this month and report to Exos CEO Sarah Robb O’Hagan, the former president of Equinox and former CEO of Flywheel Sports.
“Sarah will tell you often that Exos swag is known throughout many locker rooms around the country,” he says. “But the opportunity is to figure out how you talk about what so many people love in elite locker rooms and move