Everlast

An Everlast executive reveals how the ‘sport fighting’ company is reaching new audiences through buzzy fashion collaborations with brands like Saint Laurent and Urban Outfitters



a group of people in a room: Everlast products are now available at Urban Outfitters. Urban Outfitters


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Everlast products are now available at Urban Outfitters. Urban Outfitters

  • Everlast is expanding its business by betting big on strategic, and often unexpected, partnerships with luxury brands such as Saint Laurent and Gen Z favorites like Urban Outfitters.
  • Though the 110-year-old brand is best known for outfitting and equipping professional boxers, wrestlers, and mixed martial arts athletes, it’s finding wider name recognition through experimenting with fashion. 
  • “What’s important to us is reaching new communities with products that people think are cool and that really makes people think,” said Chris Zoller, Everlast’s vice president of marketing and product development.
  • Visit Business Insider’s homepage for more stories.

Everlast is looking to take both its gloves and fighting apparel from the ring to the runway. 

The sporting goods brand has doubled down on fashion and retail partnerships in recent months, part of a long-term strategy to reach new

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110-year-old boxing brand Everlast to launch streaming fitness program

  • Everlast — the company best known for its sport fighting apparel and equipment like boxing gloves and heavy bags — is launching an at-home fitness service in February 2021.
  • While in its nascent stages, the company said its part of a “big push internally to develop more at home fitness and instructional content” and will be available on desktop, mobile, and smart TVs. 
  • The service comes on the heels of the launch of Apple Fitness Plus, the tech giant’s forthcoming exercise platform, as companies rush to keep up with Peloton and capitalize on the at-home fitness boom. 
  • Visit Business Insider’s homepage for more stories.

Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American living rooms. 

The 110-year old company — best known for its sport fighting apparel and equipment like boxing gloves and heavy

Read More