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More people than ever are participating in at-home workouts. For months, gyms and fitness studios were closed. Many of these facilities are now beginning to reopen, with gym-goers needing to weigh the risk of exposure while navigating new COVID-19 procedures.
According to a TD Ameritrade study, gym membership cancellations have been booming — up a whopping 563% year over year. That’s why fitness brands are going all-in on a hybrid blend of virtual and in-person workouts.
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Virtual fitness platforms, such as Peloton, stayed ahead of the curve. And earlier this year, popular boutique fitness brand Equinox launched a virtual workout app of