Amazon has entered the health and fitness world with Halo, a subscription service and accompanying fitness band that unlocks an array of health metrics, including activity, sleep, body fat and tone of voice analysis, to determine how you sound to others. Amazon’s entry into the fitness space is odd indeed, and ambitious. And we’re just getting our minds wrapped around it.
The band itself looks a lot like a screenless Fitbit tracker, but with a few different elements: It has temperature sensing, much like Fitbit’s newest smartwatch, the Fitbit Sense, and a microphone that continually scans a wearer’s voice to determine emotional tone. Yes, it’s a lot to take in. And the service is immediately available for early access. We haven’t even had a chance to try it out yet.
The membership part will start at $65 for the first six months ($100 once the early access deal is