NEW YORK, Sept. 16, 2020 /PRNewswire/ — Today, Havas Health & You (HH&Y) announces the details of long-term global research project, Behind the Mask, a longitudinal, multi-armed study which focuses on documenting the ongoing evolution of health and wellness. This sector has seen dynamic shifts in the past years that have only been accelerated by C19. The project was launched in May, and contains both qualitative and quantitative arms, providing a direct and continuous window into the changing nature of the health industry, and exploring how medical care is delivered in the 21st century.
“We know that the health category has been changing at a rapid clip, and the global pandemic has acted as a major accelerant of some of those changes,” said Brian Robinson, Global Chief Strategy Officer at HH&Y. “The changes that were taking place prior to the pandemic were already posing unique challenges