Distances

Amazon Stops Sale Of ‘Prime Bike,’ Distances Itself From Fitness Company Echelon

Topline

Hours after launching a $499 exercise bike billed as a partnership between Amazon and fitness company Echelon, Amazon stopped selling the product and said the bike “is not an Amazon product or related to Amazon Prime.”

Key Facts

According a press announcement released by Echelon on Tuesday, the so-called “Prime Bike” was “developed in collaboration with Amazon” and offers Prime members a 30-day free trial for Echelon’s connected fitness app.

The announcement, which has since been deleted, generated buzz because it described the bike as Amazon’s first foray into connected exercise equipment, , though some media outlets called it a “Peloton knockoff.”

But hours after the original announcement Tuesday night, Amazon updated the product page by listing the bike as “currently unavailable” and scrubbed any mention of a partnership with Amazon.

“This bike is not an Amazon product or related to Amazon Prime. Echelon does

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