A personal journey of faith, family and fitness led Kiwis Veronika Edali and her husband Volkan to create Fit Generation Apparel (a modest activewear and swimwear brand) in November 2019.
“Through my connection to Islam I wear a hijab and dress modestly. For many years I struggled to find modest swimwear or activewear, there are simply not many options available in Western countries. And what was out there was neither comfortable nor functional.”
“One day Volkan and I put our ideas together to design a perfect modest swimsuit that ticked all the boxes for me. The main thing is I wanted to feel good wearing something. It was a personal struggle but I thought if I’m struggling with this, there must be thousands of others too, and I was right. So Volkan and I decided to set up and start something of our own,” she says.