Fitness isn’t just a physical attribute, it’s a state of mind. The fitness industry has grown to reflect this in the last decade, with key players such as LA Fitness and LifeTime leading the way in a marketplace which is worth billions.
Entrepreneur Erick Alvarez knows all about the philosophy of being fit, it’s what transformed him from a college dropout, prone to drinking alcohol and reckless behavior, into a highly-sought after personal trainer and CEO and founder of Big Clout Media. Erick kindly agreed to share with us a few of his insights about the evolution and future of the industry he cares passionately about.
Erick Alvarez
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