fitness connection

WH Live+ | Fitness Communities That Empower Women

Remember dripping sweat in a dark yoga studio filled with the smells, sounds —and most importantly, energy—of 10+ other yogis powering through one last flow? What about the buzz in the lobby after your favorite fitness class, with a chorus of “that kicked my ass” and “I need the playlist from that class” commentary?

There’s something to be said about the connection that’s built among a group of mostly strangers who move together—whether it’s the women running on the treadmills beside you, hiking the same trail, or learning choreography in a dance class. A community built around fitness has always been important—but arguably even more so today—to allow us to continue to feel that powerful sense of togetherness, even as we move our bodies separately in our safe, socially-distant environments.

This idea of strong women learning from and empowering one another is central to Athleta’s Power of She initiative,

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The game-changing GPS tech behind fitness, shopping and navigation

GPS is on the way up (Credits: Getty Images)

Have you ever emerged from an unfamiliar Tube station, fired up Google Maps and marched off towards your destination, only to find your phone was pointing you in the wrong direction? Annoying, isn’t it?

Well, Cambridge-based GPS start-up FocalPoint has come up with a new way of navigating that should put an end to those embarrassing U-turns – and could eventually even make drone deliveries a reality.

Bouncing back

Plenty of satellites are staring down at you right now (Credits: Getty Images)

So what’s so bad about GPS? First up, a quick refresher on how it works. Right now, about 12,000 miles above your head, a load of satellites are zipping across the sky. Each satellite sends out a signal that, when received by your phone or other GPS-equipped device, can be used to determine your exact position on the Earth’s

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Change Maker combining faith, family and fitness

A personal journey of faith, family and fitness led Kiwis Veronika Edali and her husband Volkan to create Fit Generation Apparel (a modest activewear and swimwear brand) in November 2019.

“Through my connection to Islam I wear a hijab and dress modestly. For many years I struggled to find modest swimwear or activewear, there are simply not many options available in Western countries. And what was out there was neither comfortable nor functional.”

“One day Volkan and I put our ideas together to design a perfect modest swimsuit that ticked all the boxes for me. The main thing is I wanted to feel good wearing something. It was a personal struggle but I thought if I’m struggling with this, there must be thousands of others too, and I was right. So Volkan and I decided to set up and start something of our own,” she says.

Veronika is passionate about

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Amazon denies connection to Echelon Fitness’ ‘Prime Bike’

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Apple Has a New Fitness Target

In 1984, it came for the personal computer. In 2007, it changed the way consumers used cellphones. In 2015, it strapped technology to our wrists. Now, in 2020, Apple, Inc. (NASDAQ:AAPL) is taking aim at personal fitness. Given its track record of disruption and innovation, this trillion-dollar company will likely remain the apple of many investors’ eyes. 

Apple is banking on Fitness+ to work out

In a characteristically glitzy online presentation from its spaceship headquarters in Cupertino, California, on Sept. 15, Apple announced new Apple Watch models, updated iPads, bundled digital services, and something that it hopes forces new rivals like Peloton Interactive (NASDAQ:PTON) to pedal faster — Apple Fitness+. The new service is slated to debut this fall. 

People working out with Apple Fitness + on their IPhone and Apple Watch

Image Source: Apple

Apple Fitness+ is designed to “intelligently incorporate metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized

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Amazon denies connection to Echelon’s ‘Prime Bike’

The Amazon-branded stationary bike that appeared to spook Peloton investors actually had nothing to do with Amazon.

The e-commerce titan denied it was formally connected to the $499 Prime Bike that Echelon Fitness rolled out Tuesday claiming it developed the model “in collaboration with Amazon.”

This bike is not an Amazon product or related to Amazon Prime,” an Amazon spokesperson said in an emailed statement. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the product branding.”

Echelon heavily emphasized its purported relationship with Amazon in a press release announcing the Prime Bike, which it called “Amazon’s first-ever connected fitness product.” The release even included a statement from Echelon CEO Lou Lentine saying the companies’ partnership was “recognition of our commitment to deliver quality at a reasonable price-point.”

Amazon’s purported

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Bay Area fitness community moves from yoga studios to paddleboards in the pandemic

It’s 6 a.m. on a recent Saturday. The Sausalito waterfront sky is dim. Steve Hayward, Seatrek’s Fitness Program Manager, is here early to check the air quality monitor on the porch outside his office. If the Air Quality Index (AQI) is 140 and rising toward the red zone, he starts sending texts and emails, cancelling upcoming paddleboarding and kayaking reservations.

Leigh Claxton, who shares the dock and teaches classes for Seatrek, is one of the folks waiting to hear from Hayward. Poor air quality is the latest significant issue Claxton has navigated this year. Her unusual-sounding business, however, is managing just fine.

That business, under the Seatrek umbrella, is called OnBoardSUP, which brings yoga out of the studio and onto paddleboards. (SUP stands for stand-up paddleboarding.) It’s an idyllic-sounding combination — if you’re coordinated, anyway — and was among the first fitness classes in the area to re-open after the

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Amazon disavows $500 “Prime Bike,” says it has no formal connection to the product

Yesterday, exercise company Echelon Fitness announced the “EX-Prime Smart Connect Bike,” or “Prime Bike” — a $500 exercise bike developed “in collaboration with Amazon.” News of the bike’s launch sent the share price of smart bike maker Peloton tumbling, as traders anticipated Amazon’s entry into the growing home exercise market.

But on Tuesday evening Amazon denied it had any formal connection to the so-called Prime Bike. The bike’s listing on Amazon’s website was removed and a press release for the product from Echelon Fitness touting its work with Amazon was deleted.

“This bike is not an Amazon product or related to Amazon Prime,” an Amazon spokeswoman told Bloomberg. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the

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These Futuristic Fitness Mirrors Are Full-Fledged Exercise Studios for Your Home

fitness is now stuck at home. But, thanks to an array of new exercise technologies, that doesn’t mean your fitness needs to be put on hold. Enter the best fitness mirrors, some of the most advanced and effective pieces of home workout technology around.” data-reactid=”19″Like most of the world, fitness is now stuck at home. But, thanks to an array of new exercise technologies, that doesn’t mean your fitness needs to be put on hold. Enter the best fitness mirrors, some of the most advanced and effective pieces of home workout technology around.

Here’s how fitness mirrors work: you set up what looks like a regular full-length mirror in your home, leaving enough room to move freely. You then turn on the mirror to access a fitness trainer (usually live-broadcasted, sometimes recorded). While you self-monitor

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Wahoo Fitness Kickr Smart Trainer Review: Brings the Backroads Indoors

If the pandemic wasn’t enough reason to take your cycling inside last spring, the cooler weather this fall will be. And while sweating up a storm in your basement after a glorious season of summer outdoor riding seems, well, kind of gross, there are still a lot of reasons to rejoice over the increasing sophistication of indoor trainers.

Take the fifth-generation Wahoo Kickr that debuted in early August. While it carries the same price tag and compact design as its previous iteration, the new Kickr offers impressive upgrades in calibration, accuracy, and especially connectivity—those who have ever been dropped on Zwift mid-ride (or mid-race) because of a bad connection will be psyched to learn that Wahoo’s new built-in Direct Connect port will forever eliminate that issue. We’ll get to that. But first, the basics.

Freedom Train

Photograph: Rafael Astorga/Wahoo Fitness

Unlike the Kickr Smart Bike, the stand-alone indoor bike we

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